The seasons ended, don’t forget your sponsors

Over the years sponsors have had a big impact on fielding a Speedway Karting Team. The seasons ended, don’t forget your sponsors .

7 Ways to Thank  Your Sponsor!

  1. Have your driver write thank-you notes to your sponsors.
  2. Send your sponsor a completed list of race results.
  3. Send a photo of your race team.
  4. Shop at, support and patronize your sponsor’s business, and when you go in, mention to the clerk or owner that the business is your sponsor.
  5. Write a letter to the editor of your local newspaper publicly thanking your sponsor.  Clip and send a copy to your sponsor.
  6. It’s also a great idea to offer sponsors a form of recognition they can display in their place of business. Plaques, certificates, statuettes, etc., are easily affordable and make a lasting impression
  7. Stop by the sponsor’s place of business with your trophies and take a picture with the sponsor and their staff and give them the picture.

Here is two sample letters

Sponsor Thank You Letter – At the beginning of the season

[Sponsor’s Name]
[Sponsor’s Company Name]
[Sponsor’s Street Address]
[Sponsor’s City, State and Zip]

Date [Today Date]

Re Sponsorship [Race Team Name]

Dear Mr. [Sponsor Name]

On behalf of everyone at [Race Team Name] I would like to thank you for your very generous sponsorship of our team for the coming season. It has really sent a buzz through the entire team and everyone connected with our race team. I enclose some photos of our new kart and a thank you card from the entire team.

We have received the [Sponsor’s Name] logo images you sent through and have passed them on to our graphic supplier. In addition we have included the logo on the team trailer and newsletters.

You might be aware that there is a race scheduled at [Track Name] for Saturday and Sunday [Race Date]. If you, or anyone else from [Sponsor Company Name] would like to attend you would be a most welcome guest.

Here’s to the start of a great season follow us on the Northland Tour’s website (www.northlandtour.com). Thank you again for your generous sponsorship. We hope that we will live up to our achievements of previous years. We promise to keep you updated of our progress.

With very best regards

[Driver’s Name]
[Race Team Name]

Sponsor Thank You Letter – At the end of the season

[Sponsor’s Name]
[Sponsor’s Company Name]
[Sponsor’s Street Address]
[Sponsor’s City, State and Zip]

Date: [Today Date]

Re: Sponsorship [Race Team Name]

Dear Mr. [Sponsor Name]

What a Season!

We have now come to the end of the season. The last Race on the season was a narrow victory over our class competitors.

As you know we have had a season of ups and downs. Our challenge for the Series title, which was looking very strong a few months ago, unfortunately could not be sustained. We did however finish in fourth place in a very strong Northland Tour Series.

But it is perhaps our stunning success in the [Track Name] for which this season will be particularly memorable. Our outstanding victory at [Track Name] being the crowning glory of a lot of hard work and a great year. Thank you again for attending the race.  I hope you enjoyed it all as much as we did. Photos of the event are posted on the Northland Tour website (www.northlandtour.com).  The press coverage was great too and I hope you feel we were great ambassadors for [Sponsor Company Name].

Thank you once more for your generous sponsorship over the last season. Your support is not something we take likely and is very much appreciated by everyone connected with the race team.

Very Best Regards

[Driver’s Name]
[Race Team Name]

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